HOLTS POP-UP STORE TO LAUNCH DEC. 2 – 6TH

Following in the footsteps of labels like Comme Des Garçons, Canadian high end retailer Holt Renfrew is set to launch a pop-up store running from Dec. 2 to Dec. 6th, held at the Fashion House, at 560 King St. W.

Pop up boutiques are a great marketing tool, as the exclusivity surrounding the temporary shop arouses curiosity and normally draws larger crowds and attention.  Though not limited to just fashion labels, other retailers that have taken the same route in the past, such as the famed GAP and Collette shop that landed in NYC last fall.

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